Jessica Roy

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How <i>Cosmopolitan</i> Netted 100,000 Paid Digital Subscriptions

Performance Marketing

Cosmopolitan, the Hearst-owned “Fun Fearless Female” lady mag, told Ad Age today that they reached a significant milestone: to date, the publication has scored 100,000 paid digital subscriptions, a number [...]

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Facebook’s New Timeline For Brands Brings Key Changes To Page Management

Performance Marketing

Facebook announced today that brand Pages are getting a mandatory design overhaul, which will go into permanent effect on March 30th. But fear not, community managers! You’ll have a full [...]

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Twitter Hits 500 Million Users, At Least According To Third-Party Site

Performance Marketing

From a small microblogging site skeptics toted as a place for narcissists to share their breakfasts, to the behemoth of news and information (and yes, pictures of food) it is today, there’s [...]

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The “What I Really Do” Meme Pokes Fun At Journalists, Editors And More

Performance Marketing

You may have noticed a certain type of photo being shared by friends of all career types on Facebook and other social sites. Marked by a series of six images [...]

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5 News Organizations To Follow On Pinterest

Performance Marketing

It came seemingly out of nowhere. Pinterest, a social network where users can create virtual pinboards, quietly transformed throughout 2011 from a niche interest site to a top 10 social [...]

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<i>Wall Street Journal</i> Brings WSJ Live Content To New YouTube Channel

Performance Marketing

In a press release distributed today, The Wall Street Journal announced that it would bring its WSJ Live content on-demand to a dedicated YouTube channel. Previously available through iPad and [...]

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Twitter’s Reaction To The State of the Union In One Compelling Infographic

Performance Marketing

Last night, President Obama gave the 2012 State of the Union address, and Twitter users immediately took to the platform to livetweet their #SOTU reactions. Over at the Washington Post, [...]

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HuffPo Poised To Rival Cable News With Upcoming Huffington Post Streaming Network

Performance Marketing

The Huffington Post continues to position itself for world domination with a soon-to-launch 24-hour online news network poised to rival cable networks like CNN and Fox. The channel, which Forbes [...]

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New Nieman-Berkman Fellowship Announced For Innovative Digital Journalism Research

Performance Marketing

A new fellowship announced today as a joint venture between the Nieman Foundation for Journalism and the Berkman Center for Internet & Society offers the chance for one distinguished candidate to [...]

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Spool Lets You Save Articles And Videos For Personal Offline Use

Performance Marketing

There are a host of tools out there that allow you to save articles of interest to read at a later time, but Spool takes a different approach. The San [...]