Jessica Lee
Five Ways for Journalists to Use Facebook
Performance Marketing
Distribution dominates many discussions about the future of journalism on the web. Should newspapers charge for content? Should they link to each other? The list goes on. But at the [...]
fbFund REV 2009 Finalist Thread, Formerly Frintro, Raises $1.2 Million
Performance Marketing
As Facebook’s fbFund REV Demo Day is underway, news just broke that fbFund REV 2009 finalist Thread, formerly known as Frintro, has raised $1.2 million dollars in funding. Thread is [...]
Live Notes from Facebook’s fbFund REV Demo Day in Palo Alto
Performance Marketing
Facebook’s fbFund REV summer incubator program, led by Dave McClure, wraps up this afternoon with Demo Day, and Inside Facebook is here and live blogging from the event. This summer, [...]
fbFund Finalist RunThere Motivates the Casual Runner
Performance Marketing
As this year’s fbFund REV finalists get ready for demo day, we sat down with Leo and Sirin Hochberg, founders of RunThere.com. RunThere is a Facebook Connect enabled website for [...]
Facebook Traffic from China Drops by Half in the Last Month
Performance Marketing
Something is still up with Facebook in China, and it’s not traffic. At the beginning of July, Facebook’s audience in China was around 1 million monthly active users (MAU) – [...]
Engagement Ad Helps Kohl’s Become This Week’s Fastest Growing Facebook Page
Performance Marketing
Over the weekend, Kohl’s bought a Facebook homepage engagement ad, and now it’s the fastest growing Facebook Page, according to PageData. Kohl’s had under 10,000 fans last Friday, and then [...]
8 Best Practices for Retailers on Facebook Pages
Performance Marketing
When it comes to retail, brands launching social media campaigns must do so with increasing sensitivity to the privacy of their customers. Shopping, or “retail therapy” as people joke, is [...]
Razorfish Offers New Score for Measuring Social Marketing Influence
Performance Marketing
Leading global agency Razorfish is offering marketers a new score for evaluating social marketing influence. In the recently released report, Fluent: The Razorfish Social Influence Marketing Report, Razorfish’s Shiv Singh [...]
Watercooler Launches FanSection Fantasy Football 2009
Performance Marketing
This morning, leading Facebook sports application developer Watercooler is announcing the launch of FanSection Fantasy Football 2009. Fantasy sports games traditionally have offered their players a siloed experience with ten [...]
New Study Shows How Different Generations Use Facebook
Performance Marketing
Reports from Inside Facebook earlier this year have shown the growth in Facebook use amongst users over 35 and baby boomers especially. Now, a new study from Anderson Analytics shows [...]