Jeremy Murphy
NBC Hooks Telemundo
Brand Marketing
NBC has agreed to buy Telemundo Communications Group Inc., the nation’s No. 2 Spanish-language broadcaster, for $1.98 billion from Sony, Liberty Media and a consortium of other investors.The cash and [...]
MMT Wins Paramount Account
Brand Marketing
Viacom’s Paramount station group has assigned MMT, a Cox Enterprises rep firm, to handle national sales for Paramount’s 10 major-market TV stations, an executive involved in the deal said.The value [...]
VNU Reorganizes Business Pub Unit
Brand Marketing
VNU Inc. has reorganized its Business Publications USA unit into three new divisions. The new structure, announced by Michael Marchesano, president and CEO of VNU Business Media, includes the Marketing/Media [...]
Wallau Named ABC President
Brand Marketing
Alex Wallau, ABC’s president of network operations and administration, has been promoted to president of the television network, ABC announced Tuesday. He fills a post last held by Patricia Fili-Krushel, [...]