Jenn Goddu

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Indy Shop Gets Interactive Unit

Brand Marketing

Y&L Division Expected to Broaden Scope of Agency’s Services CHICAGO–Young & Laramore has spun off a unit called Y&L Interactive in an effort to capitalize on Internet opportunities. The new [...]

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Canzano Leaves Leap For JWT

Brand Marketing

J. Walter Thompson here has re-signed award-winning creative Matt Canzano, who returns to the shop as a group creative director. Canzano has been away from the Chicago shop for six [...]

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Leo to Set Course for Map Co.

Brand Marketing

Rand McNally Shifting Route to Become a Travel Services Firm CHICAGO–Rand McNally’s search for an agency to promote its shift from a traditional mapmaker to a travel services advisor led [...]

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Sears Exits Y&R N.Y. for Chicago

Brand Marketing

Shop Says Geography Spurred Move; Others: N.Y. Dropped the Ball CHICAGO–Young & Rubicam’s Chicago office has taken over creative and the bulk of account management responsibilities on the Sears, Roebuck [...]

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BBDO Backs New Kahlua Entry

Brand Marketing

Print, TV Behind Rum-Cola Beverage Aimed at Younger Drinkers CHICAGO–Allied Domecq Spirits USA goes after summer-time drinkers with the introduction of Kahlua Rum-Cola backed by a television spot from BBDO [...]

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Y&R Catches Surfnotes Account

Brand Marketing

Ex-Burnett Creative Team Key to Win of Israel-based Business CHICAGO–Young & Rubicam here, with help from the connections of a recently hired creative team, has won global ad responsibilities for [...]

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Doe-Anderson Enlists CIA for Broadcast Buying

Brand Marketing

Media Shop Wants More Alliances With Independent Agencies CHICAGO–CIA Medianetwork, having won a $10 million broadcast alliance with Doe-Anderson, sees a growing opportunity among independent shops seeking noncompetitive media clout. [...]

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Y&R Goes on a Surfnotes Safari

Brand Marketing

Young & Rubicam has won global ad responsibilities to promote Surfnotes’ Web information retrieval technology. The Israeli company’s technology automatically extracts Web page highlights and delivers them to users who [...]

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Tatham’s New Midas Work Aims at Relationships

Brand Marketing

Ads Tout Expanded Services and People’s Connection to Cars CHICAGO–Midas seeks to change the perception that it is “just mufflers” with a $55 million campaign from Euro RSCG Tatham that [...]

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Y&R Creative Takes a New Look

Brand Marketing

Figliulo Brings In Old Hands and Young Guns in Revamp Effort CHICAGO–Assigned the task of revamping Young & Rubicam Chicago’s creative product, creative chief officer Mark Figliulo has brought in [...]