Jenn Goddu
Indy Shop Gets Interactive Unit
Brand Marketing
Y&L Division Expected to Broaden Scope of Agency’s Services CHICAGO–Young & Laramore has spun off a unit called Y&L Interactive in an effort to capitalize on Internet opportunities. The new [...]
Canzano Leaves Leap For JWT
Brand Marketing
J. Walter Thompson here has re-signed award-winning creative Matt Canzano, who returns to the shop as a group creative director. Canzano has been away from the Chicago shop for six [...]
Leo to Set Course for Map Co.
Brand Marketing
Rand McNally Shifting Route to Become a Travel Services Firm CHICAGO–Rand McNally’s search for an agency to promote its shift from a traditional mapmaker to a travel services advisor led [...]
Sears Exits Y&R N.Y. for Chicago
Brand Marketing
Shop Says Geography Spurred Move; Others: N.Y. Dropped the Ball CHICAGO–Young & Rubicam’s Chicago office has taken over creative and the bulk of account management responsibilities on the Sears, Roebuck [...]
BBDO Backs New Kahlua Entry
Brand Marketing
Print, TV Behind Rum-Cola Beverage Aimed at Younger Drinkers CHICAGO–Allied Domecq Spirits USA goes after summer-time drinkers with the introduction of Kahlua Rum-Cola backed by a television spot from BBDO [...]
Y&R Catches Surfnotes Account
Brand Marketing
Ex-Burnett Creative Team Key to Win of Israel-based Business CHICAGO–Young & Rubicam here, with help from the connections of a recently hired creative team, has won global ad responsibilities for [...]
Doe-Anderson Enlists CIA for Broadcast Buying
Brand Marketing
Media Shop Wants More Alliances With Independent Agencies CHICAGO–CIA Medianetwork, having won a $10 million broadcast alliance with Doe-Anderson, sees a growing opportunity among independent shops seeking noncompetitive media clout. [...]
Y&R Goes on a Surfnotes Safari
Brand Marketing
Young & Rubicam has won global ad responsibilities to promote Surfnotes’ Web information retrieval technology. The Israeli company’s technology automatically extracts Web page highlights and delivers them to users who [...]
Tatham’s New Midas Work Aims at Relationships
Brand Marketing
Ads Tout Expanded Services and People’s Connection to Cars CHICAGO–Midas seeks to change the perception that it is “just mufflers” with a $55 million campaign from Euro RSCG Tatham that [...]
Y&R Creative Takes a New Look
Brand Marketing
Figliulo Brings In Old Hands and Young Guns in Revamp Effort CHICAGO–Assigned the task of revamping Young & Rubicam Chicago’s creative product, creative chief officer Mark Figliulo has brought in [...]