Jayson Flores

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    Millennials Use Apps to Beat Elders to Bargains


    A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives.

    This is a Profile

    How Effective Is the Ice Bucket Challenge in Raising ALS Awareness?


    Facebook, Twitter and Instagram have been flooded over the past two weeks with an onslaught of #IceBucketChallenge videos.