Jayson Flores

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Millennials Use Apps to Beat Elders to Bargains

Performance Marketing

By Jayson Flores

A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives.

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How Effective Is the Ice Bucket Challenge in Raising ALS Awareness?

Performance Marketing

By Jayson Flores

Facebook, Twitter and Instagram have been flooded over the past two weeks with an onslaught of #IceBucketChallenge videos.