Jack Rutledge, Billboard
Music + Ads: Advertising Is the New Radio
Brand Marketing
NEW YORK “People should look at advertising like they would radio,” said Bill Meadows of Crispin Porter + Bogusky. “What would you do to get on radio 10 years ago?” [...]
Music + Ads: Coke’s ‘Open Happiness’
Brand Marketing
NEW YORK “From our perspective, it was a logical choice to inspire people through music,” said Coca-Cola global music marketing manager Umut Ozaydinli in the beginning of a case study [...]