Jack Rutledge, Billboard

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    Music + Ads: Advertising Is the New Radio

    Brand Marketing

    NEW YORK “People should look at advertising like they would radio,” said Bill Meadows of Crispin Porter + Bogusky. “What would you do to get on radio 10 years ago?” […]

    This is a Profile

    Music + Ads: Coke’s ‘Open Happiness’

    Brand Marketing

    NEW YORK “From our perspective, it was a logical choice to inspire people through music,” said Coca-Cola global music marketing manager Umut Ozaydinli in the beginning of a case study […]