Hanna Masaryk
TV Viewing Continues to Shift Online
Brand Marketing
Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels.
Nissan Returns to the Super Bowl for the First Time in 18 Years
Brand Marketing
After nearly 20 years on the bench, Nissan USA will run a 60-second spot during the 2015 Super Bowl. The Nashville-based company's last Super Bowl ad ran in 1997, but according [...]
General Mills Scraps ‘100% Natural’ Label After Multiple Lawsuits
Brand Marketing
As the American food industry continues to debate what a "natural" ingredient really is, General Mills Inc. agreed to drop the term from boxes of Nature Valley granola bars and [...]
Urban Outfitter’s Sales Continue to Tumble in Third Quarter
Brand Marketing
Urban Outfitters has suffered yet another disappointing financial season. The namesake brand reported its sales fell 7 percent in the third quarter.
Fatburger Thrives by Opening Its Doors Overseas
Brand Marketing
While many U.S. companies avoid expansion into politically unstable locations, one American chain is flourishing in some of the world's most turbulent countries. Fatburger, a Los Angeles-based food franchise, has [...]
For the Best Holiday Deals, You Might Not Want to Wait for Black Friday
Brand Marketing
While battle-hardened shoppers steel themselves for the impending annual Black Friday madness, retailers may be ofering the best deals even earlier in the shopping season.
When This Lingerie Brand Stopped Photoshopping Models, Sales Shot Up 9%
Brand Marketing
Aerie's bold decision to ditch Photoshop and other retouching tools in its lingerie ads may be paying off in more than just good karma and public approval.
Microsoft Layoffs Continue, and Global Ad Sales Force Is Latest Victim
Brand Marketing
Last week, Microsoft laid off most of its advertising sales force as part of 18,000 proposed job cuts announced by CEO Satya Nadella in July.
Want to Know What’s in Your Food? Check This Massive New Grocery Database
Brand Marketing
A Washington, D.C. nonprofit is making it easy for consumers to look up their favorite grocery item and immediately see a health score, tipping them off to concerns about nutrition, [...]
Looking for a Holiday Retail Gig? Check Twitter This Year
Performance Marketing
As part of an unorthodox new recruiting strategy, retailers are tapping their social media followers for temporary employees as the holiday season approaches.