Guest Writer
Non-Facebook Causes Site May Cause Confusion
Performance Marketing
It seems like everybody is getting active these days -- well, socially active, at least. So it follows that depending on your political viewpoint or social leanings, you might be [...]
Comparing the Deep-Linking Strategies of Google, Apple and Facebook
Performance Marketing
Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article [...]
4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers
Performance Marketing
Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button -- available on desktop and mobile [...]
Facebook Should Listen To Social Fixer When It Comes To New Features
Performance Marketing
If you’re on Facebook a lot, you’ve likely discovered Social Fixer and its myriad options to take control of your News Feed. If not, you should check it out after reading [...]
A.1. Proves That Clever Posts Work On Facebook
Performance Marketing
If you think the only way to win on Facebook is by mastering cat memes, you’re wrong. Although many believe writing is a dead art online (thanks to content mills), [...]
Beware Facebook EdgeRank Scammers
Performance Marketing
As you know, Facebook is slowly killing organic reach for brands, so you’ll either need to pay to advertise there in the near future or get really, really good at sorting [...]
7 Tips For Selling Digital Products On Facebook
Performance Marketing
Every day, millions of people around the world spend countless hours socializing with friends and connecting with their favorite brands on Facebook. With more than 1.28 billion monthly active users, [...]
App Links: Facebook’s Proposal For Routing Traffic Between Apps Explained
Performance Marketing
Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a [...]
Facebook Has Got Some Great Moves
Performance Marketing
Consider a very simple smartphone application that will record your daily fitness activities. The app will measure how many steps you've walked every day, or how many minutes you walked, ran, [...]
Is Your Facebook Fan Acquisition Impacting Sales?
Performance Marketing
As social media solidifies itself as a standard channel, marketers are increasingly expected to prove return on investment. For instance, whether the consumer purchase funnel for your product or service [...]