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3 Ways Social Listening Tools Can Help Boost Sales

Opinion: Insights drive smarter lead generation.

With YouTube’s Burnout Mentality, Creators Need to Focus on Videos That Matter

Opinion: Some have clocked 80 to 100 hours per week.

The Future of Brand Storytelling and the Role That Data Plays

Opinion: Marketers must leverage both art and science.

Our Internet-Influenced Vernacular Is an Opportunity for Brands on Social Media

Opinion: Text-based communication is absent of tone, gesture, facial expressions.

Marketers Created the Influencer Fake Follower Army: Where Do We Go From Here?

Opinion: Measuring quality of engagement serves as a better proxy.

The Ad Industry Needs to Figure Out How It Feels About Reading Consumers’ Emotions

Opinion: What would people think about the way marketers use such data?

How Food Holidays and Hashtags Like #NationalCoffeeDay Start Social Movements

Opinion: Brands are promoting and foodies are consuming.

Influencing the Art Market: Millennial Collectors, Social Media and Ecommerce

Opinion: Much of today’s creative scene lives and breathes online.

To Recommend or Not to Recommend: Why Businesses Will Benefit from Facebook Review Changes

Opinion: The social network had previously been reliant on a five-star ratings system.

Why Facebook Is Making Moves to Monetize WhatsApp

Opinion: The messaging app is not generating revenue for its parent company.