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The Burden of Content, Part 2: Navigating the Social Terrain

Opinion: The responsibility falls to brands and other users.

The Burden of Content, Part 1: Are Social Networks Responsible for Content?

Opinion: This quandary isn’t just about free speech.

5 Social Video Lessons We Can Learn From Netflix

Opinion: Its dominance is not solely based on its unique content.

Small and Midsized Businesses Must Capitalize on the Democratization of Digital

Opinion: Social platforms drive SMBs to bigger things.

Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

Opinion: If Snapchat is firing a rifle, Facebook is dual-wielding machine guns.

Instagram Users Are Disappointed With IGTV: Now What?

Opinion: The photo- and video-sharing network still has a long way to go.

Strict Data Transparency Needs to Lead the Fight in Digital Mobile Marketing

Opinion: If there’s a loophole, fraudsters will find it.

4 Ways Marketers Can Achieve Personalization at Scale

Opinion: Rethinking the customer journey and the role data plays in driving brand effectiveness.

Smart Marketers Should Turn to First-Party Data First

Opinion: Combining it with third-party data can boost ROI.

Stop Renting Someone Else’s Audience: 10 Steps for Building Your Own

Opinion: Community through content is the best insurance policy for a capricious digital world.