Greg Stuart
Mobile Advertising: Maybe Next Year … or the Year After That
Brand Marketing
For nearly a decade now I’ve been hearing, “This is the year for mobile advertising.” However, based on recent polling research I suspect the mobile industry has a bigger, underlying [...]
You Can’t Avoid Ad Avoidance
Brand Marketing
In a twist on John Wanamaker’s famous quote, research suggests that more than half of consumers hate what advertisers do for a living. In an online survey conducted by Vizu [...]
Mobile Without Mistakes
Brand Marketing
“How do we not make the same mistakes the Internet guys made?” is the most common question I get from each of the “newer” media channels, whether it be digital [...]