Greg Farrell

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News Analysis: A Deal or A Steal?

Brand Marketing

How to read Y&R’s financials Since Young & Rubicam announced in February that it would join the ranks of public companies and sell its shares on Wall Street, members of [...]

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The Biggest Call of All

Brand Marketing

When a newly-assertive AT&T put its account up for grabs, the company’s biggest agencies assigned their top gunslingers to pursue it. The winners (and losers)…. On a Saturday morning last [...]