Greg Beato

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    Sizzler Has a Food Truck. Sorry, Hipsters

    Brand Marketing

    Should you come across a broken-down food truck on the side of the road, there’s a chance Larry Olmsted let the air out of its tires.

    This is a Profile

    Five Commercial Actors You Should Know

    Brand Marketing

    For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story and continuity, a familiarity that goes a long way toward cementing a connection.