François de Gaspé Beaubien


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    Why Planners Should Add Digital Place-Based Media to the Mix

    Digital

    The media landscape is undergoing the greatest change since the advent of television. At its heart are consumers who are now enabled through technology and new over-the-top platforms—Netflix, Amazon, Hulu, etc.—to consume the media of their choice when they want, how they want and with the ability to avoid advertising.