Esther Franklin

  • This is a Profile

    The Oscars Missed a Valuable Chance to Tell a More Inclusive Story

    Brand Marketing

    Hollywood loves a great sequel. Not simply because they offer opportunities to tell a story again. Sequels are high on the list of A-list directors and studio networks because the great ones do three things exceptionally well:

    • They reengage foundational audiences to come back for more;

    This is a Profile

    Multicultural Marketing Requires a Whole-Market Approach

    Brand Marketing

    The much touted diversity in advertising—the notion that advertisers have finally awakened to the growth opportunities grounded in the multihued population explosion taking place in the U.S. today— is at best malarkey and at worst a veiled attempt to feign a level of sophistication about reaching and connecting with a diverse consumer base.