Erwin Ephron

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    The Numbers Game

    Brand Marketing

    TV and radio have two standard ways of presenting audience — as a whole number and as a percent of a market’s population. The first is gross impressions, which is [...]

    This is a Profile

    How PPM Could Rescue Radio

    Brand Marketing

    I’m not one to worry about the distant future. Remembering to pick up my laundry is challenge enough. Then Steven Spielberg casually mentioned civilization’s inevitable move from a carbon to [...]