There Shouldn’t Be as Much Importance Placed on Video Views
Convergent TV
They amount to vanity metrics and don't show an accurate representation of audience.
Opinion: Beyond the Click-Through
Brand Marketing
For the better part of the past 16 years, since we saw the very first ad online (AT&T on Hotwired), our industry has been nothing short of revolutionary. Data flows [...]
Beyond the Click-Through
Performance Marketing
For the better part of the past 16 years, since we saw the very first ad online (AT&T on Hotwired), our industry has been nothing short of revolutionary. Data flows [...]