Eleftheria Parpis
Adweek’s Take: 5 Best and 5 Worst Super Bowl Ads
Brand Marketing
Yes, I laughed at Doritos finger sucker and even at the pug spot, although it reminded me too much of one of last year’s “Crash the Bowl” winners that showed [...]
BMW Brings Mini to Super Bowl
Brand Marketing
BMW Mini will be among the brands that BMW of North America will be advertising in the Super Bowl on Sunday, sources said. This is the first time in 10 [...]
DDB Chicago Ups Cimino, Gross to ECDs
Brand Marketing
DDB Chicago has elevated two agency veterans, Bill Cimino and Mark Gross (pictured), to executive creative directors, reporting to CCO Ewan Paterson. “Mark and Bill stand for everything that is [...]
Adrien Brody Stars in Stella Artois Super Bowl Ad
Brand Marketing
Academy Award-winning actor Adrien Brody is starring in Stella Artois’ first Super Bowl spot. The commercial, dubbed “Crying Jean,” is the latest ad in the Belgian beer brand’s “She Is a [...]
Newegg.com Names Goodness Lead Agency
Brand Marketing
Online retailer Newegg.com has hired Goodness Mfg. as its agency of record following a review. Independent KSL Media, Los Angeles, has been named media agency. The 10-year-old City of Industry, [...]
Snickers Taps Roseanne Barr for New Super Bowl Spot
Brand Marketing
Snickers surprised and delighted Super Bowl viewers last year with Betty White getting flattened on a football field in the “You’re Not You When You’re Hungry” campaign from BBDO New [...]
Snickers Taps Roseanne Barr for New Super Bowl Spot
Brand Marketing
Snickers surprised and delighted Super Bowl viewers last year with Betty White getting flattened on a football field in the “You’re Not You When You’re Hungry” campaign from BBDO New [...]
Volkswagen Returns to Super Bowl
Brand Marketing
Volkswagen of America is returning to the Super Bowl this year. The carmaker is launching two 30-second commercials, which tout new models (due out later this year): the 2012 Passat [...]
Stella Artois Launching Super Bowl Ad
Brand Marketing
Stella Artois will be joining Anheuser-Busch’s perennial Super Bowl showing for the first time this year with a 60-second commercial from Mother, New York, that will continue its “She is [...]
Stella Artois Joins in Super Bowl Ad Fun
Brand Marketing
Stella Artois will be joining Anheuser-Busch’s perennial Super Bowl showing for the first time this year with a 60-second commercial from Mother, New York, that will continue its “She is [...]