Eleftheria Parpis


AIDS Day Paints the World (RED)

(RED) is turning the virtual and physical world red today for World AIDS Day. The effort is part of a new public awareness campaign about eliminating mother-to-child transmission of HIV […]

World AIDS Day Spreads the (RED)

(RED) is turning the virtual and physical world red today for World AIDS Day. The effort is part of a new public awareness campaign about eliminating mother-to-child transmission of HIV […]

Smart USA Refuels Brand

Can a campaign against overconsumption sell a car? Smart USA and its agency StrawberryFrog are betting on it with a branding initiative that playfully urges consumers to take a stand […]

Smart USA Refuels Brand

Can a campaign against overconsumption sell a car? Smart USA and its agency StrawberryFrog are betting on it with a branding initiative that playfully urges consumers to take a stand […]

Sarah Jessica Parker Touts B&N’s NookColor

Barnes & Noble has enlisted iconic Sex and the City star Sarah Jessica Parker to read all about its NookColor eReader in launch spots that break nationwide today. She voices […]

WPP Group Acquires Canadian Ad Shop Taxi

Just think of Taxi as the “portable” agency brand. That’s how WPP Group views the shop, and it hopes to expand the brand into new markets following its acquisition today […]

Q&A: Activision’s Brad Jakeman

Last week, Activision’s seventh installment in its first-person shooter franchise, Call of Duty: Black Ops, broke the record of its predecessor, Modern Warfare 2, selling more than 5 million copies […]

Activision’s CCO on Why Video Games are Changing

Last week, Activision’s seventh installment in its first-person shooter franchise, Call of Duty: Black Ops, broke the record of its predecessor, Modern Warfare 2, selling more than 5 million copies […]

Linus Karlsson Exits Mother’s N.Y. Ops

Linus Karlsson, founding partner of Mother New York, is leaving the agency, and is expected to take the creative reins of another shop. Paul Malmstrom, agency co-founder and Karlsson’s longtime […]

Character Studies in Change

The reinvention of brand icons — whether based on real people or fictional characters — always comes with a certain amount of risk. Either people love the remakes or hate […]