Elaine Wong

Case Study: Mitchum’s Sweet Smelling Campaign

The ProblemAntiperspirant manufacturer Mitchum wanted to make sure its message reached its target consumer (guys who care about smelling good) at the time and place they need it the most. […]

Verizon Wireless Rocks With Jonas Brothers

Verizon Wireless inked a deal with teen pop-rock sensation The Jonas Brothers, as part of which the cell phone carrier will give away free tickets to customers to see the […]

Tide’s New Beauty Secret

If shampoo can keep your hair looking healthy, it can do the same for your clothes. That’s the thinking behind this month’s launch of Procter & Gamble’s Total Care subbrand […]