Elaine Wong


Why Some Brands Get Away With Price Increases

If the test of a good brand is the ability to raise prices without losing volume, some winners and losers are starting to emerge. This week’s winners: Kraft, Kellogg and […]

Ads Add to Colgate’s Bottom Line

Colgate-Palmolive credited an 18% jump in worldwide ad spending for a 19% increase in earnings for its most recent quarter. In an earnings call with analysts yesterday, CEO Ian Cook […]

Experts: Unilever Right to Make a Clean Break From Laundry

Unilever’s decision to sell its North American laundry care business and focus instead on growing its core brands is a smart one, experts say. The Anglo-Dutch consumer packaged goods giant […]

Febreze Touted for Home Use

Procter & Gamble is giving its Febreze brand more user-friendly packaging and will attempt to convince consumers the line is effective at odor-fighting in the home, not just on fabrics, […]

Nielsen Taps Mindset Media to Track Consumer Purchasing Behaviors

Nielsen today announced a partnership with Internet ad network Mindset Media, which will provide consumer personality profile mapping as part of Nielsen’s Homescan platform. The initiative marks the first time […]

Unilever Sells U.S. Laundry Business

Global private equity firm Vestar Capital Partners today acquired Unilever’s North American laundry business for $1.08 billion in cash. Brands such as Snuggle, Wisk, Surf and Sunlight will now be […]

A Lip Gloss That Four Out Of Five Dentists Would Like

Procter & Gamble’s CoverGirl is cozying up to another in-house brand, Crest, and it’s safe to say the two are an item. The 13-shade, high-gloss lip line, called CoverGirl Wetslicks […]

Campbell Puts V8 Brand On a New Course: Soup

Campbell Soup execs have apparently had a head-smacking epiphany: We could have a V8 soup line! So now, after more than 50 years of keeping the V8 line in beverages, […]

Henkel Refreshes Purex Fabric Softener

In a move to better align its fabric softener and detergent scents, Henkel will relaunch the Purex line in September. The current lineup consists of four fabric softeners: Mountain Breeze, […]

ConAgra Sells Pemmican Beef Jerky Brand

Brazilian-based beef producer Marfrig Group today acquired ConAgra’s Pemmican beef jerky for $25 million. As part of the agreement, ConAgra will retain selling and distribution rights for Pemmican for the […]