Elaine Wong


Endust Intros Achoo-Free Cleaning Spray

Endust, a brand of Sara Lee, has added a fragrance-free, hypoallergenic spray to its family of aerosol cleaners. The spray also sports a new design: a sleeker, curvier can. The […]

Unilever Wraps Up Search for Ultimate Klondike Fan

After a three-month wait, Unilever will finally reach a decision in its search for an ice cream lover who would do anything for a Klondike bar. The consumer packaged goods […]

Kellogg Makes Marketing Moves

NEW YORK Kellogg today made several key executive changes, including the promotion of Mark Baynes to vp, global CMO. Previously Kellogg’s global CMO, Baynes is now responsible for the packaged-goods […]

Kellogg Announces Marketing Exec Changes

Kellogg announced several key executive changes today, including the promotion of Mark Baynes to vp and global CMO. Previously Kellogg’s global CMO, Baynes is now responsible for the packaged goods […]

Crest Brushes Up Tagline With Help from YouTube

Crest has a new toothpaste flavor coming out next month, and this time the expression “Bam!” won’t be enough to describe it. The catch phrase coined by New Orleans celebrity […]

Folgers Roasts a Smaller Can

Procter & Gamble confirmed today that it has shrunk the size of its Folgers Classic Roast and Coffeehouse Series as part of an “enhanced, proprietary roasting process.” The former 13-oz. […]

Tylenol, Nascar Team Up for ‘Feel Better’ Effort

Tylenol has taken its sponsorship of Nascar a step further by recently introducing a campaign centered on a spot called “The Feel Better Fast Show,” featuring four Nascar drivers in […]

Experts: Strong Product Portfolio Helped P&G’s Q4 Profits

Procter & Gamble’s profitable fourth quarter earnings, reported today, are a testament to brand strength and a diverse product portfolio, experts say. The world’s largest consumer packaged goods company reported […]

Febreze Refreshes Pet Odor Line With Two Extensions

Procter & Gamble’s Febreze today kicked off two new pet odor-eliminating products, as well as a print and online campaign to support the launch. The Febreze Candles Pet Odor Eliminator […]

Pizza Hut Goes ‘All Natural’

Pizza Hut, the world’s largest pizza restaurant chain, announced this week it will soon begin serving healthier pies. Dubbed as “the Natural,” the new pizza for health-conscious consumers will combine […]