Elaine Wong


Papa John’s Expands ‘Specialty Pizza’ Portfolio

Continuing its strategy of emphasizing specialty pizzas, Papa John

McD’s, BK Bolster Value Message

At a time when consumers are spending more at the pump and eating out less, McDonald’s and Burger King are reinforcing their value message. Beginning Sept. 1, McDonald

CARU OK’s Kellogg Claim

Kellogg has sufficient evidence to support its Frosted Flakes “long-lasting energy” claim, the Children’s Advertising Review Unit ruled on Aug. 20. At issue was a series of ads Kellogg ran […]

P&G Intros First Oral-B Floss Pick

Procter & Gamble will extend its Oral-B floss line into pick form with the launch of its new Oral-B Advantages Floss Pick next month. The initiative marks the brand’s first […]

The Body Shop Finds New Way to Beauty

The Body Shop has a healthy offering of sustainable products sold at its 2,500 retail stories. However, the chain felt it wasn’t communicating its commitment to the environment strongly enough. […]

P&G Pushes Value Behind New Cascade Launch

Doing more with less is certainly a familiar concept for consumers these days. It is also a theme Procter & Gamble co-opted for the launch of its new Cascade Complete […]

Stop & Shop, Giant Food Launch New Looks

Giant Food and Stop & Shop, two of the nation’s biggest regional supermarket chains, announced they are bagging their old store designs and logos. The sister companies, both divisions of […]

Phelps Swimming in Sponsorship Deals

Michael Phelps is continuing his winning streak. After scoring an endorsement by Visa in a spot titled “Congratulations Phelps” which aired last week, the eight-time gold medal Olympic champion will […]

Dow XLA Takes a Shot at Spandex

Dow XLA fiber is now stretching its way into Spandex’s territory. Brooks Brothers, Citizens of Humanity, GoldSign and other fashion industry bigs have partnered with Dow Fiber Solutions, a unit […]

Burger King Loses Marketing Dispute With Wendy’s

The National Advertising Division of the Council of Better Business Bureaus has settled a dispute involving Burger King’s allegations that fast feeder rival Wendy’s made unsubstantiated claims in its “Always […]