Ed Lamb

Apple Appears to Be Moving Into the Mobile Wallet Market

Speculation that Apple will debut a digital wallet on the upcoming iPhone 6 reached a crescendo over Labor Day weekend. Numerous publications detailed patent searches and tips from people "familiar with the situation" to support conclusions that the tech giant would be pushing into e-payment territory.

Gander.tv Launches Weekly Shows With Vine Stars

Gander.tv, founded as an ad-supported streaming video guide to New York nightlife, is moving into the national content market with shows created and hosted by Vine superstars Nash Grier and Cameron Dallas.

McDonald’s Goes Mobile to Tie Brand to NFL Tailgating

A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the Nat

Adidas Poland Launches Instagram Game to Promote Cleats

Putting a unique spin on the "beautiful game," Adidas Poland has found a novel way to get users to like its Adidas Predator soccer cleats. The company claims it has launched the first interactive Instagram game in the form of a picture-matching contest.

Amazon Sponsored Links Seen as Direct Threat to Google AdWords

Amazon is taking control of its own advertising. The e-commerce giant has developed Amazon Sponsored Links to deliver ads on its properties based on keywords users search while shopping online, and other data.

McDonald’s Bolsters Digital Initiatives to Attract In-Store Business

McDonald’s is going digital to increase sales at its U.S. restaurants, especially among people under 34.

Matthew McConaughey Tapped to Drive Lincoln Luxury SUV Sales

Lincoln Motor Company is partnering with Matthew McConaughey on a multiyear campaign to advertise its new Lincoln MKC. The actor said he is a longtime fan of the car maker’s brands, which he praised for being American-made.

Taco Bell Quietly Debuts Dollar Cravings Menu

With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks a rebranding of its longstanding Why Pay More menu to the new Dollar Cravings Menu.

Could P&G Sell Off Iconic Ivory Brand?

Since Procter & Gamble’s Aug. 1 announcement that it intends to shutter or sell off as many as 100 brands, investors, advertising firms and retailers have speculated over which products would change hands or become unavailable.

Nonprofit Startup Redesigns Craigslist Ads for Free

A three-person nonprofit startup, Classify Advertising, has issued an open invitation to everyone around the world to “transform Craigslist posts from boring, ineffective ads into dynamic cash cows.”