Ed Lamb
YouTube Network for Women Raises $12 Million
Performance Marketing
The YouTube women's network Kin Community has raised $12 million through a Series C funding round, and it will use the cash to hire more talent, add sales staff and [...]
Droga5 Hires Niklas Lindstrom
Brand Marketing
Niklas Lindstrom has joined Droga5, New York, as the agency’s head of interactive production. Most recently he was employed as the digital head for Swedish firm Forsman & Bodenfors, where [...]
Facebook Fans Bring Back Coca-Cola’s Surge After 11-Year Hiatus
Brand Marketing
Coca-Cola’s citrus-flavored Surge is back on the U.S. market after an 11-year absence and already sold out, thanks to a fan campaign carried out mostly via Facebook.
Is IAC, Owner of Tinder and Match, Ready to Dump Dating Sites?
Performance Marketing
Despite pressure from investors to sell off the company's dating sites and hookup apps, executives at IAC’s The Match Group remain committed to the market, reports The New York Times.
Digital Media Site for Animal Lovers Raises $4.68 Million
Performance Marketing
The Dodo, a new digital media site with a focus on animals, has raised $4.68 million with backing from Discovery Digital. Initial investors SoftBank Capital, Greycroft Partners, RRE Ventures and [...]
Politico Will Launch a European Site
Performance Marketing
Confirming months of speculation, Politico announced plans to produce a European edition. The news site is teaming with German media conglomerate Axel Springer in an equal partnership for the venture, [...]
Cigna Unveils First Work From McCann
Brand Marketing
Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.”
Apple Tightens iCloud Security After Naked Celebrity Photo Leak
Performance Marketing
Apple is implementing more robust iCloud security protocols after a massive breach of celebrities’ accounts—and leak of private nude photos—revealed some weaknesses in the photo-storing service.
BPN Names a U.S. Managing Director
Brand Marketing
BPN, the fledgling third network of IPG Mediabrands, has named Martha Peterson as U.S. managing director, a new position.
Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans
Performance Marketing
Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.