Debra Eckerling
The Super Bowl & Social Media
Performance Marketing
The Denver Broncos take on the Seattle Seahawks in Sunday’s Super Bowl. The experience is a dream social-media scenario.
7 Social Media Blunders to Avoid
Performance Marketing
Although there are numerous actions a company can take to improve client outreach, there are also many things to avoid. Social media errors show a lack of competence and lower [...]
LA Tech Spotlight: Angelo Sotira, Co-Founder & CEO, DeviantART
Performance Marketing
Los Angeles-based deviantART is the largest online social community for artists and art enthusiasts. Images in social media may have exploded over the last several years, but deviantART, founded in [...]
Academy Awards Nominations & Social Media
Performance Marketing
Whether you live in Los Angeles – or just love the movies – it’s hard not to get caught up in the excitement of award season. The nominations for the [...]
6 Social Media New Year’s Resolutions
Performance Marketing
Now is the perfect time to evaluate your social media strategy and figure out how to be more successful in the new year. Here are 6 Social Media New Year’s [...]
10 Tips for Proper Holiday Social Media Etiquette
Performance Marketing
It’s the end of the year, and party season is in full swing. Holiday party rules are a little different - guests are more likely to let their guard down, [...]
Holiday Shopping & Social Media: 5 Fantastic Campaigns
Performance Marketing
Black Friday, Small Business Saturday, and Cyber Monday … It’s almost like social media was created to promote deals during the holiday shopping season. The post-Thanksgiving shopping season starts earlier [...]
Social Media Professionals & Coworking
Performance Marketing
While friends who work at traditional companies are talking about holiday parties and potlucks, those who work on their own might be feeling like something is missing. After all, social [...]
LA Tech Spotlight: Kyla Brennan, Founder, HelloSociety
Performance Marketing
Los Angeles is known for much more than the entertainment industry. A hub for startups, there’s no shortage of up-and-coming social and tech businesses. Great businesses frequently come from the [...]
cyPOP: The Story of an LA-Based Social Startup
Performance Marketing
LA’s Tech scene is growing and, along with it, the number of LA-based social media sites. One of the most recent additions is cyPOP – a new type of social [...]