Deanna Zammit

Doremus to Pitch Investors for UTC

NEW YORK United Technologies Corp. has chosen Doremus to create a $4 million advertising campaign aimed at potential investors, the client confirmed. A contract has not yet been signed, but […]

N.J. Lottery Is in Play

NEW YORK The New Jersey Lottery’s two-year, $10 million advertising contract is up for grabs, the client confirmed.The assignment involves television, radio and print advertising, as well as outdoor and […]

JWT, ‘Gear’ Hope Musical Opposites Attract Sponsors

NEW YORK Bob Guccione Jr., editor-in-chief of Gear magazine, has joined forces with J. Walter Thompson Brand Entertainment to produce a half-hour music series featuring unlikely duos such as Tony […]

BBH Makes Funny Money for E-Bank

NEW YORK Customers of traditional banks are meant to laugh all the way to online ING Direct after seeing animation interact with live action in a $50 million campaign from […]

G2 to Help Cooking School Break Into Retail

NEW YORK The Culinary Institute of America has tapped Grey Global Group’s G2 Worldwide to develop a campaign aimed at attracting manufacturers of cooking-related products.A new licensing venture by Broad […]

Enterprise Ready to Roll Out TV Spot

NEW YORK Paige Davis, host of the hit home-redecorating show Trading Spaces, stars in Enterprise Rent-A-Car’s upcoming TV spot from Avrett, Free & Ginsberg.In the New York agency’s commercial, Davis […]

D.C. Lottery Picks MDB

NEW YORK MDB Communications has reclaimed the Washington, D.C., Lottery, adding the client to its roster for the first time since 1996.The Washington agency won one of two $990,000 media […]

N.Y. Bank Picks Margeotes/Fertitta

NEW YORK Margeotes/Fertitta + Partners has won the $7 million regional account of Independence Community Bank.The shop wrested the account from Publicis Groupe’s The Kaplan Thaler Group in New York […]

Point of Origin

There’s Long Island duck. And Florida oranges.How about Champagne champagne?A new effort by New York-based Blue Worldwide seeks to quell the misconception that champagne is just a fancy word for […]

AAF Names 5 to Ad Hall of Fame

NEW YORK The American Advertising Federation named five new inductees into the Advertising Hall of Fame this week and will honor them at an awards ceremony on March 18 at […]