David Taintor

Yahoo’s New In-Stream Ads Are Dominated by Direct-Response Marketing

When Yahoo introduced native advertising in April, CEO Marissa Mayer boasted that its new in-stream ads would be “every bit as personalized and engaging” as the editorial content around them.

Nicholas Megalis Makes Delicious Vine Video About Peanut Butter

What could be better than a goatee made of peanut butter? As Vine star Nicholas Megalis reminded us this week: nothing.

Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind

When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by Adweek editorial director James Cooper.

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen.

CNN President Cautiously Embraces Social Media

Thanks to a recent partnership with Facebook, CNN can track which topics are trending on the social network at a given time.

Contently Launches Multimedia Offering for Brands

As content marketing matures, brands are increasingly looking beyond text to media like video and graphics.

What Does it Take to Make Native Advertising Scale?

Vice's approach to getting native advertising to scale is pretty simple: "You can either game the system or you can make good content.

Business Insider CEO Says Today’s ‘Golden Age’ for Journalism Is Also Good for Advertisers

Henry Blodget is more than optimistic about the current state of the media industry. In fact, the Business Insider CEO and editor in chief believes the rise of digital media has created a "golden age" for journalism.

AOL Networks CEO Talks Mobile and How He Landed His New Gig

Specs Who Bob Lord Age 50

The Daily Beast Has a Post-Tina Brown Future—For Now

The Daily Beast will live to see another year—but beyond that is anyone's guess.