David Kiley

Volvo Goes After Young Crowd With Network, Cable TV Ads

NEW YORK – Volvo isn’t playing it safe anymore with its advertising or media plan.Not that the Swedish car company isn’t touting crash safety as it always has, but director […]

Chevy to Boost Ad Spending For Passenger Cars in ’93

NEW YORK – Chevrolet general manager J.C. Perkins said last week that the troubled GM division will get an increase in ad spending for 1993 as a measure to stem […]

Jag Is Lookin’ For Love and Lust on TV

Maybe it wasn’t so strange, though. The new spot by O&M for the XJ-6 sedan, titled Shangri-La, uses a bed of sensuous music with silent copy that reads, ‘It’s a […]