David Kiley


Why GM Is Parting Ways With Mr. Goodwrench

After 38 years, GM is sending its iconic “Mr. Goodwrench” to the junkyard. The automaker plans to discontinue the long-running campaign in February, as part of a de-emphasis on GM […]

Why GM’s Scrapping Mr. Goodwrench

After 38 years, GM is sending its iconic “Mr. Goodwrench” to the junkyard. The automaker plans to discontinue the long-running campaign in February, as part of a de-emphasis on GM […]

Guerrilla Marketing 2010

Guerrilla marketing used to be easy to define. If a New Yorker happened to notice a Jeep Grand Cherokee driving up the side of a building near Madison Square Garden […]

Why VW Has So Much Riding on the 2011 Jetta Launch

Volkswagen’s first product launch with ad agency Deutsch/LA for the 2011 Jetta has one major takeaway: This Volkswagen is not as expensive as you thought. Indeed, value takes a front […]

‘Mad Men’ Actor Drives Lincoln

Mad Men actor John Slattery is only 48, but he looks 60. That makes him an intriguing choice for Ford Motor Co., which has tapped the TV adman to pitch […]

Tim Mahoney, Subaru

Photograph by Frank Veronsky When Tim Mahoney returned to Subaru in 2006 to become chief marketing officer following a nine-year stint at Porsche of America, he hardly recognized the place […]

The Love Guru

When Tim Mahoney returned to Subaru in 2006 to become chief marketing officer following a nine-year stint at Porsche of America, he hardly recognized the place he had left in […]

Tim Mahoney, Subaru


Trone Really Nails It For Uniroyal

15-Second TigerPaw TV Spot Leads Off $15 Mil. Marketing Effort ATLANTA–Backing its entry into the growing “flat prevention” and “continued mobility” aftermarket tire segments, Uniroyal this week breaks a $15 […]

GM Revamp Could Spell Roster Turmoil

The sales and marketing restructuring General Motors announced last week will do little to change its 3-year-old brand management system, but it may usher in a new era of competition […]