David Berkowitz

David Berkowitz

Opinion Contributor
David Berkowitz is principal of consultancy Serial Marketer.

How Marketing for a Startup Versus an Agency Overlaps and Differs

Regardless of where you end up, the grass will always look greener on the other side.

5 Reasons Brands Could Be the Next Victims of Fake News

Marketers and publishers need to shed their respective click fetish and make social platforms more trusted havens for consumers and audiences.

Why 2017 Must Be the Year Marketers and Media Rebuild Trust

In 2016, we lost legends like Muhammad Ali, Sharon Jones, John Glenn, David Bowie, Leonard Cohen and Gwen Ifill.

8 Ways You Should Be Using LinkedIn (but Probably Aren’t)

LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn't have Facebook's 1 billion daily active users, Twitter's real-time cachet or Snapchat's undying millennial devotion.