Daniel Tilles
Letter From Paris: The Thrill Of The Feet
Brand Marketing
forget the super bowl, the world series, wimbledoN and even the Olympic Games. In the realm of sports, The World Cup is one championship that deserves the name. Soccer’s quadrennial [...]
Creative Cannes: Junior Shoot-Out
Brand Marketing
YOUNG GUNS: Youth is served in a creative free-for-all. With coffee mugs in hand, 25 art director/copywriter teams from around the world have gathered to test their creative stamina and [...]
Nike Pulls ‘Totalitarian’ World Cup Billboards
Brand Marketing
Nike has scrapped a World Cup soccer billboard campaign running in Paris after an anti-racism group said the ads were “shocking and hurting” people who suffered under fascist or communist [...]
Letter From Paris: Operation Euro
Brand Marketing
Money has been on the minds of almost everyone frequenting the newsstand across from my apartment. The topic isn’t an unusual one for this working-class Parisian neighborhood. The worry isn’t [...]
Havas-Andersen Has Mercedes As 1 Of 3 Clients
Brand Marketing
The alliance between Andersen Consulting and Havas Advertising is working for at least three clients in the automotive, food manufacturing and service industries. Pierre de Perthuis, general director of Machine [...]
Letter From Paris: The French Exception
Brand Marketing
The battle to preserve French tradition had entered a new arena. After six years of living in France, I heard a member of the nation’s cultural elite complain that French [...]
Levy Brokers Deal Between Warring Sisters
Brand Marketing
The year-long family feud which threatened the future of the Publicis dynasty has been settled, with the younger daughter of founder Marcel Bleustein-Blanchet selling her stake in the company late [...]
Letter From Paris: Changing Times
Brand Marketing
Like many blessings, it’s mixed. The good news is that Europe is enjoying an economic recovery–and that’s music to advertisers’ ears. After a mid-’90s recession, large chunks “of the Continent, [...]
Letter from Paris: Tobacco Road
Brand Marketing
Is tobacco advertising in europe about to go up in smoke? If officials at the European Commission have their way, the answer is yes. Brussels health officials claim that in [...]
DDB France Pulls Religious VW Ads
Brand Marketing
Catholics Receive Apology, Charitable Donation for ‘Hurt Feelings’ PARIS–A lawsuit brought by a group of French Catholics against DDB France and Volkswagen France has been dropped following the cancellation of [...]