Daniel Tilles


Letter From Bosnia: After The Fall

In Postwar Bosnia, help has come from an unexpected ally-advertising. “Advertising is very important because our people see that the biggest companies are coming,” explains Jusuf Arnautovic, general manager of […]

Letter From Italy: The Son Also Rises

From his desk, marco testa can gaze at a black-and-white portrait of himself as a little boy, sitting on his famous father’s knee. “You know, it’s very difficult to inherit […]

Sides Mobilize In Fight Over TN-Bozell Deal

If he is serious about acquiring True North Communications or scuttling its acquisition of Bozell, Jacobs, Kenyon & Eckhardt, Maurice Lƒvy has 30 days to do so. TN announced on […]

NEWS ANALYSIS: Levy Looms Over TN-BJK&E Deal

Despite Being Rebuffed, Publicis S.A. Chief Assembles M&A Team PARIS–A formal, hostile takeover bid for True North Communications by Publicis S.A., its former global alliance partner, remains a possibility, sources […]

Letter From Italy: The Paper Chase

In Italy, a surefire way to newspaper or magazine readers’ hearts is to make them an offer they can’t refuse. Free perfume, pasta, English or computer lessons, encyclopedias and video […]

Family Feud Threatens Publicis

A court dispute among the descendants of late Publicis founder Marcel Bleustein-Blanchet could dissolve the family holding company that controls nearly half of the voting shares of Groupe Publicis S.A. […]

Letter from Paris: The Phone Wars

The French have mastered the drawing room comedy. they introduced the world to cafƒ society. But when it comes to talking on the telephone, the French are strangely silent. On […]

Havas, Andersen Form Alliance

Agency, Consultancy to Offer Relationship Marketing Expertise PARIS–Havas Advertising here and Andersen Consulting are expected to form an alliance in order to offer clients consulting expertise in relationship marketing, such […]

Letter from Paris: Creative Eclipse

The phrase french advertising creativity has become an oxymoron, according to some of the industry’s leading creative luminaries in Paris. This stinging observation cuts most deeply in summer, when the […]

Swatch Watch: Will Swiss Client Switch?: Watchmaker Changes Agencies Often, But Milan Shop Is Holding On

PARIS – Ad agencies winning the Swatch ad account must keep one eye on the clock at all times, knowing full well that six months later, just like clockwork, they’ll […]