Daniel S. Levin
Campbell Steps In
Brand Marketing
Bruce Campbell will join Ketchum/S.F. next week in a move that displaces Millie Olson as the S.F. agency’s top creative.Campbell, a founding member of Hal Riney & Partners who held [...]
Sutter Home Takes TV Taste Test
Brand Marketing
SAN FRANCISCO – Sutter Home Winery is launching its first test-market TV campaign to see if television advertising can ferment its market share.With the exception of the dominant E. & [...]
McCann/S.F. Ready to Reengineer
Brand Marketing
SAN FRANCISCO – The loss last week of the National Dairy Board account will likely accelerate changes at McCann-Erickson as evp/gm Ron Benza looks at how best to reshape the [...]
STILL RINEY’S SHOW
Brand Marketing
The departure of president Tony Houghton from S.F. shop Hal Riney & Partners last week appears to have put the reins back into the hands of its mercurial founder, leaving [...]
Winkler McManus Taps Weber-Fritz
Brand Marketing
SAN FRANCISCO – In a move to bolster its creative team and expand its reputation beyond business-to-business advertising, Winkler McManus has hired Laurie Weber-Fritz as associate creative director.Weber-Fritz comes to [...]
EvansGroup Hangs Onto Orchard
Brand Marketing
SAN FRANCISCO – In a crucial victory for EvansGroup here, the agency has defended its hold on its key account, Orchard Supply Hardware.The estimated $6.5-million account had been the anchor [...]
Sun Microsystems Beams Message at Business Managers
Brand Marketing
SAN FRANCISCO – Sun Microsystems Computer Corp. may finally begin to shine its message on a business audience.Having built its reputation on powerful workstations for engineers, Sun is now attempting [...]
BBDO in Pink With Access Health Win
Brand Marketing
SAN FRANCISCO – In its first significant new business with since its merger in January with TFB, BBDO has captured the $3-million Access Health Marketing account.The Sacramento, Calif.-based Access, which [...]
HMO Merger likely To Affect Hal Riney And Lord, Dentsu
Brand Marketing
LOS ANGELES – The proposed merger of Health Net Inc. and QualMed Inc. will likely be a booster shot for Lord, Dentsu & Partners here and a bitter pill for [...]
A WRENCH IN PLANS
Brand Marketing
Just days after the paperwork was completed on EvansGroup’s acquisition of the DDB Needham office in San Francisco, Orchard Supply Hardware, the estimated $6.5-million account that served to anchor the [...]