Daisy Whitney, The Hollywood Reporter
Apple to Stream TV, Netflix Content
Brand Marketing
Signaling the growing importance of both the over-the-top marketplace and the role of Netflix in Hollywood, Apple rebooted its TV strategy on Wednesday via deals to stream Netflix content as [...]
Analysis: iPad May Underwhelm Big Media
Performance Marketing
After months of hype that reached a fever pitch in the past few weeks, Apple’s new iPad is likely to underwhelm executives in Hollywood who had their fingers crossed that [...]
Google Starts Booking Upfront Deals
Brand Marketing
Google TV Ads has begun booking upfront deals with agencies and advertisers for the first time. Marketers are committing upwards of seven figures to buy ads through the system in [...]