Craig Kleber

An Enemy of Freedom

Any economist who remotely accepts capitalism will acknowledge that by marketing things, we create extra demand that human needs alone do not justify. Extra demand equals growth, and growth is […]

Art & Commerce: Persistence of Memory

Forget the marketing schemes, writes Craig Kleber. Personal experience defines brand loyalty Loyalty in marketing is not only one of the most-abused and lied-about terms; it’s a second-class goal. Loyalty […]