Craig Kleber

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    An Enemy of Freedom

    Brand Marketing

    Any economist who remotely accepts capitalism will acknowledge that by marketing things, we create extra demand that human needs alone do not justify. Extra demand equals growth, and growth is […]

    This is a Profile

    Art & Commerce: Persistence of Memory

    Brand Marketing

    Forget the marketing schemes, writes Craig Kleber. Personal experience defines brand loyalty Loyalty in marketing is not only one of the most-abused and lied-about terms; it’s a second-class goal. Loyalty […]