Colin Smillie

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Following your money in Facebook

Performance Marketing

While the Facebook platform has taken off over the last three months, few personal finance apps have emerged with much early adoption. While a few big brands have gotten into [...]

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New Application Engagement Metrics from Facebook

Performance Marketing

Last night, Dave Morin, who manages the platform at Facebook, announced a number of changes to the Facebook Platform. Most are aimed at reducing application spam and making the Facebook [...]

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FacebookCampToronto

Performance Marketing

FacebookCamp was on last night in Toronto. For those not familiar with the Barcamp or TorCamp, they are adhoc events organized by the community to share information and network. Last [...]

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Rocking your profile page – The best music applications on Facebook

Performance Marketing

New social music services have made it easier than ever to see your friends’ favorite music and get updates as they discover new tunes. Since the launch of Facebook’s Platform, [...]

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Vacationing in Facebook – Travel Maps and Many New Apps

Performance Marketing

It used to be that travel and vacations meant t-shirts and cheesy souvenirs. But with Facebook, you can tell your friends about your trip without all the ugly schwag. Currently, [...]