Colin Mitchell Is Planning Director At Ogilvy & Mather In New York. He Can Be Reached At Colin.mitchell@ogilvy.com

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Brand Marketing

By Colin Mitchell Is Planning Director At Ogilvy & Mather In New York. He Can Be Reached At Colin.mitchell@ogilvy.com

As every schoolboy knows, the 1970s saw a profound shift in advertising. The golden age of “unique selling propositions” and product demonstrations gradually gave way to the soft sell. Emphasis [...]