Christine Sparta

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IQ News: Edes on Base With Cyberspace Move

Brand Marketing

Veteran sportswriter Gordon Edes has been drafted by FOXSPORTS.com, the New York and Los Angeles-based internet division of News Corporation’s News Digital Media, as the sports site’s exclusive national Major [...]

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IQ News: Andersen Vet Jumps to Travelgear.com

Brand Marketing

Eric Jackson, former director of global media strategy at Andersen Consulting in New York, has been appointed chief marketing officer for Travelgear.com, an online business exchange for the promotional products [...]

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IQ News: It Takes A Village

Brand Marketing

Candice Carpenter continues to fine-tune iVillage. Candice Carpenter, the woman who helped launch iVillage five years ago, is reaping the benefits of being an Internet pioneer–getting awards for her work. [...]

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IQ News: FamilyTime Targets Working Moms

Brand Marketing

The site’s services are aimed at the working mother, whom O’Brien calls “the heroic mom,” and offers practical advice and information on managing a home from menu planning to coordinating [...]