Christine Bittar
McConaughey Stars in Select’s Stetson Ads
Brand Marketing
NEW YORK After casting fragrances Glow and Still in Jennifer Lopez’s glamorous image, Select Communications is giving Coty’s Stetson cologne the chiseled profile of Texas native Matthew McConaughey.McConaughey, who has [...]
Consumer Groups Sue AstraZeneca
Brand Marketing
NEW YORK A consortium of consumer groups yesterday filed suit against AstraZeneca, alleging misleading and deceptive advertising and promotional campaigns for its next generation stomach medication, Nexium. The suit was [...]
Upfront 2004 – The Advertisers: Prescription Drugs
Brand Marketing
Although the rapidly increasing media spending by drug companies had leveled off in 2002, last year’s spending increased by double digits. Media outlays are expected to increase substantially again this [...]
Levitra Backs Off Macho Stance in TV
Brand Marketing
NEW YORK Ads for the erectile dysfunction drug Levitra will swap ex-Chicago Bears coach Mike Ditka for an attractive 40-ish woman in a new round of creative hitting TV this [...]
Gillette Adds Rembrandt to Its Portfolio
Brand Marketing
NEW YORK Gillette said on Tuesday that it will acquire the Rembrandt brand of at-home and professional teeth-whitening products from privately held Den-Mat Corp.The transaction, expected to be completed in [...]
Johansson Signs With Calvin Klein Cosmetics
Brand Marketing
NEW YORK Unilever’s Cosmetics International unit has inked a deal with 19-year-old actress Scarlett Johansson to be the spokesmodel for its Calvin Klein Cosmetics brand.The young movie star, who gained [...]
Bally CMO Seeks Bodies Big or Small
Brand Marketing
Battling a decline in new membership, Bally Total Fitness will target previously overlooked targets with TV spots featuring more well-rounded models than the hard bodies of past campaigns, said new [...]
Upfront 2003: Prescription Drugs
Brand Marketing
As expected, direct-to-consumer (DTC) prescription drug advertising is leveling off for major media outlets, including network prime time. That’s largely the result of a fairly lackluster pipeline of pharmaceuticals in [...]
Justice OK’s P&G Clairol Acquisition
Brand Marketing
CINCINNATI — The U.S. Department of Justice today approved Procter & Gamble’s $4.95 billion acquisition of Bristol-Myers Squibb’s Clairol hair and beauty care business. The acquisition will add $1.6 billion [...]
Avon to Ramp Up Ad Budget
Brand Marketing
NEW YORK–Beauty marketer Avon will increase its marketing/advertising budget next year, as the company has done over the past several years. Chairman and CEO Andrea Jung, addressing analysts during a [...]