Chris Stokel-Walker

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    These Non-Sponsor Brands Found Clever Ways to Sneak Their Messaging Into Brazil

    The IOC's Rule 40 has barred any brand or athlete that's not an official sponsor from so much as mentioning the events.

    This is a Profile

    6 Dangerously Inaccurate Assumptions You’re Making About Millennials

    The next best thing to finding the elixir of eternal youth is to figure out how the young work. For marketers keen to capture a committed audience, millennials represent the ultimate prize: engaged with the world, earning money, eager to spend it.