Chris M. Walsh, Billboard


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    NBA Rolls Out Finals Mashups

    Brand Marketing

    As the NBA conference finals wind down and the 2010 championship finals take shape, the league has rolled out the last piece of its “Amazing Is…” postseason campaign which was [...]

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    Music Stars, ‘Uncut,’ for Gillette

    Brand Marketing

    Black Eyed Peas’ will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects will be featured in the upcoming “Gillette Uncut” campaign which will include a series of digital [...]

    This is a Profile

    Musicians Star in Gillette ‘Uncut’ Campaign

    Brand Marketing

    Black Eyed Peas’ will.i.am, Tim McGraw, Mark Hoppus of Blink-182 and the All-American Rejects will be featured in the upcoming Gillette Uncut campaign which will include a series of digital [...]

    This is a Profile

    Updated: iTunes Goes DRM Free, Alters Pricing

    Digital

    At the Macworld Expo today, Apple Inc. confirmed reports that all four majors were now onboard to deliver DRM-free music through iTunes, as originally reported by CNET. Apple has offered [...]