Chelsea Prince

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Facebook Highlighting More Early Results for Social News Apps

Performance Marketing

Facebook posted early results from new integrations with news outlets launched during f8, showing a significant increase in traffic to news stories posted via social news applications. Facebook yesterday highlighted set [...]

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Facebook Buys WhoGlue, But Not Its Talent

Performance Marketing

Facebook acquired Baltimore-based social networking software firm WhoGlue Inc. early this month for an undisclosed amount, according to a report from the Baltimore Business Journal. WhoGlue’s founder, Jason Hardebeck, appears [...]

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Facebook Adds “Related Posts” with Questions and Comments to Sponsored Stories

Performance Marketing

Facebook experimented with a new “Related Post” Sponsored Story format that leverages comments and questions over the Thanksgiving holiday to encourage more interaction between consumers and respective brands. This is [...]

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‘Tis the Season: Facebook Planning Political and Social Gaming Hackathons in 2 Weeks

Performance Marketing

Facebook is hosting two hackthons in early December to raise awareness of legislative public data and drive interest in social game development. The White House one-day hackathon, detailed by the [...]

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Facebook Adds More Activity and Sponsored Stories to Ticker

Performance Marketing

Facebook updated its Ticker over the weekend to allow posts from more types of user activity and Sponsored Stories. These additions turn Ticker’s automatic-content stream feature into a more lively [...]

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TrustedID Acquires Unsubscribe.com and its Social Monitor Application

Performance Marketing

Palo Alto-based TrustedID has acquired Santa Monica-based Unsubscribe.com and its Social Monitor application this week. With the acquisition, TrustedID hopes to expand its identity protection product offerings on social networks [...]

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TBG Digital Study: High Conversion Performance in Facebook’s Social Context Ads

Performance Marketing

TBG Digital, a Facebook advertising and social media specialist company, has released data based on a recent client study that indicates social context ads perform more effectively than non-social context [...]

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Facebook Adds User Subscription Recommendations Based on Page Likes

Performance Marketing

Facebook is now promoting its new Subscriptions feature by recommending people to follow based on the Pages users have Liked. For example, the screenshot below shows recommendations for a user [...]

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Facebook Opens Preferred Developer Consultant Fall 2011 Submissions

Performance Marketing

Facebook has just begun the application process for selecting the next batch of Preferred Developer Consultants. It began accepting permissions yesterday and will close at 5 p.m. PST December 6. [...]

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Walmart Goes Local on Facebook, Seeking Shopper Adoption

Performance Marketing

Just in time for coveted Black Friday discounts, Walmart and Facebook have partnered release My Local Walmart, a move to connect Fans of the world’s largest retailer with neighborhood deals, [...]