Chelsea Prince
Facebook Highlighting More Early Results for Social News Apps
Performance Marketing
Facebook posted early results from new integrations with news outlets launched during f8, showing a significant increase in traffic to news stories posted via social news applications. Facebook yesterday highlighted set [...]
Facebook Buys WhoGlue, But Not Its Talent
Performance Marketing
Facebook acquired Baltimore-based social networking software firm WhoGlue Inc. early this month for an undisclosed amount, according to a report from the Baltimore Business Journal. WhoGlue’s founder, Jason Hardebeck, appears [...]
Facebook Adds “Related Posts” with Questions and Comments to Sponsored Stories
Performance Marketing
Facebook experimented with a new “Related Post” Sponsored Story format that leverages comments and questions over the Thanksgiving holiday to encourage more interaction between consumers and respective brands. This is [...]
‘Tis the Season: Facebook Planning Political and Social Gaming Hackathons in 2 Weeks
Performance Marketing
Facebook is hosting two hackthons in early December to raise awareness of legislative public data and drive interest in social game development. The White House one-day hackathon, detailed by the [...]
Facebook Adds More Activity and Sponsored Stories to Ticker
Performance Marketing
Facebook updated its Ticker over the weekend to allow posts from more types of user activity and Sponsored Stories. These additions turn Ticker’s automatic-content stream feature into a more lively [...]
TrustedID Acquires Unsubscribe.com and its Social Monitor Application
Performance Marketing
Palo Alto-based TrustedID has acquired Santa Monica-based Unsubscribe.com and its Social Monitor application this week. With the acquisition, TrustedID hopes to expand its identity protection product offerings on social networks [...]
TBG Digital Study: High Conversion Performance in Facebook’s Social Context Ads
Performance Marketing
TBG Digital, a Facebook advertising and social media specialist company, has released data based on a recent client study that indicates social context ads perform more effectively than non-social context [...]
Facebook Adds User Subscription Recommendations Based on Page Likes
Performance Marketing
Facebook is now promoting its new Subscriptions feature by recommending people to follow based on the Pages users have Liked. For example, the screenshot below shows recommendations for a user [...]
Facebook Opens Preferred Developer Consultant Fall 2011 Submissions
Performance Marketing
Facebook has just begun the application process for selecting the next batch of Preferred Developer Consultants. It began accepting permissions yesterday and will close at 5 p.m. PST December 6. [...]
Walmart Goes Local on Facebook, Seeking Shopper Adoption
Performance Marketing
Just in time for coveted Black Friday discounts, Walmart and Facebook have partnered release My Local Walmart, a move to connect Fans of the world’s largest retailer with neighborhood deals, [...]