Brian Morrissey


Rabbis pay Rupert Murdoch to whine to him

Four hundred rabbis took out a full-page ad in Thursday's Wall Street Journal to run an open letter to Rupert Murdoch. The letter (see the ad here, with the more […]

Poll: Has the Old Spice guy run his course?

Does the Old Spice guy still smell fresh, or has he passed his sell-by date? My colleagues Rebecca and Ellie are excited for Isaiah Mustafa's return. Still, I can't help […]

Downy guy lives in Macy’s window for week

The always-on nature of the Web is making live marketing stunts more and more common. Gap had its GPS-equipped reindeer, and the Old Spice guy, of course, did his live […]

Wheat Thins nabs ad hater in latest ambush

When Wheat Thins went after people last summer who were talking smack about the brand on Twitter, there was understandable skepticism about whether the whole thing was a set-up. The […]

Gold’s Gym peddles other kinds of strength

This is a nice campaign in a dreary category. Gold's Gym is looking to shed any lingering perceptions that its clientele is mostly steroid-stuffed meathead weightlifters. It had McKinney craft […]

Nike gets Kobe to unleash his black mamba

Kobe Bryant got lots of snickers when he told the world that his alter ego is the black mamba, a fierce serpent known for its uncanny ability to strike at […]

Facebook Spotlights Brands Via ‘Sponsored Stories’

Facebook is rolling out a new ad product that lets advertisers give prominent visibility to interactions a user’s friends have with a brand. “Sponsored Stories” can be built around user […]

Facebook Launches ‘Sponsored Stories’

Facebook is rolling out a new ad product that lets advertisers give prominent visibility to interactions a user’s friends have with a brand. “Sponsored Stories” can be built around user […]

Visa lauds men who prefer football to family

With two weeks to go before Super Bowl XLV, expect Visa to ratchet up its "Go fans" campaign, in particular its celebration of those four awful men who have attended […]

Bud Light explains why it can’t do 3-D spots

You can always count on Bud Light turning to slapstick for its Super Bowl ads. It is, after all, the brand that paid millions to air a dog biting a […]