Sony Pictures Turns Snapchat Users Into Slimer to Promote Ghostbusters: Frozen Empire
Augmented Reality Advertising News
An AR Lens allows Snapchat users to participate in a fictional video call with a character from the film.
Snapchat Introduces Sponsored AR Filters
Augmented Reality Advertising News
As opposed to Snapchat lenses, filters are added to Snaps after a photo or video is captured.
Warner Bros. Promotes Dune: Part Two With Snapchat AR Lens
Augmented Reality Advertising News
The film's promotional campaign also includes Cameo stickers and video ads.
Poppi Claims to Be ‘The Future of Soda’ in Super Bowl Ad
The 60-second spot likens Poppi to past revolutionary inventions.
Nerds’ First Super Bowl Ad Recreates ‘Flashdance’ Scene With Candy
The 30-second spot features musician Addison Rae.
Netflix Celebrates New Season of Love Is Blind With AR-Enabled Wine
Augmented Reality Advertising News
The 'Love Is Wine' Chardonnay was created by Cupcake Vineyards.
Google Pixel Celebrates Accessibility in Its Latest Super Bowl Ad
The 'Javier in Frame' spot highlights the Guided Frame feature available on Pixel cameras.
Starry’s First Super Bowl Ad Finds the Soda in a Love Triangle
The 30-second commercial stars rapper Ice Spice.
Michelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad
Lionel Messi, Jason Sudeikis and Dan Marino star in the 60-second spot.
Precise Gaming Advertising Platform Helps Cartoon Network Target Kid Gamers
The Warner Bros. Discovery campaign resulted in 5,400 hours of branded engagement time.