Borys Kit

‘2012’ Gets Novel Promo Treatment

NEW YORK Sony Pictures is orchestrating an unprecedented preview ad campaign for 2012, the latest disaster film from Roland Emmerich. Two minutes of the movie will air on almost every […]

Marvel Hires Douglas Finberg for Marketing Post

Douglas Finberg has been named executive vp of international marketing at Marvel Studios. The move is a natural one for Finberg, who previously was senior vp international marketing at Paramount […]

ABC Developing DC Comics’ Fables

DC Comics’ Fables is heading to ABC. The network has handed out a put pilot commitment to the fantasy project, based on the comic book created by Bill Willingham and […]