Bob Sperber


McDonald’s Puts Marketing, Management Changes on Menu

CHICAGO–Marketing plans, franchisees and more company executives will be affected by the ongoing reorganization at McDonald’s, which this week realigned five U.S. divisions into three and named three existing regional […]

Fast Feeder, Cereals Link Discovery

Discovery Kids has launched licensing deals with Arby’s restaurants and Quaker Oats’ Life cereals, the latter with TV producer BBC Worldwide Americas and its latest dinosaur cablecast, BBC said. Arby’s, […]

McCann-Erickson and Burger King Part Ways

CHICAGO–McCann-Erickson and Burger King have parted ways on the fast-food giants $400 million account, sources said.The New York shop won creative duties on the adult consumer portion of the account […]

Red Lobster Ad Big on Shrimp

CHICAGO — Red Lobster Monday breaks new TV ads to support its fall “30 Shrimp for $9.99” promotion.The new spot, “Test Dummy,” airs nationwide in 15- and 30-second formats on […]

McDonald’s Ramps Up Latino Music Fest

CHICAGO–McDonald’s on Aug. 8 is slated to kick off a Latin music promotional sweepstakes offer that will mark the fast feeder’s first national Hispanic marketing effort. The company believes its […]

Arby’s Sets Sandwich Line Push

Arby’s in October will launch a four-week, $17 million series of testimonial TV spots from Doner to tout the chain’s upscale Market Fresh sandwich line, its first major menu addition […]