Betsy Sharkey
SAG Strike Looms Over Upfront
Brand Marketing
Media Buyers May Delay or Reduce Buys If Dispute Drags On LOS ANGELES–If the potential for a strike by the Screen Actors Guild still exists as the May upfront season [...]
Interactive Quarterly: WARNER’S WEB
Brand Marketing
At the WB Online, the challenge is to ensure that the phrase “online entertainment” isn’t an oxymoron. While CityWeb was taking shape in the Hollywood corridors of Warner Bros. Online [...]
Spin the Bottle
Brand Marketing
It was a classic Hollywood power play—a Coca-Cola Classic. Two weeks ago, at virtually the same time that Michael Ovitz was installing a new boss at MGM on behalf of [...]
ON THE RIGHT FOOTE
Brand Marketing
It’s a classic Levis Dockers dawn – drenched in shades of gray, caught somewhere between the lingering night and the sharp edges of a new day…..Bruce Mason powers his sleek [...]
Frozen out: for ten years Pat Burnham was the creative center of arguably the country’s most creative shop. It turns out he was on thin ice
Brand Marketing
In Minneapolis, commercial director Rick Dublin’s annual….Then Pat Burnham walked in. There was just the hint of a smile dancing around his mouth and a crude cardboard sign hanging around [...]