Ben LaMothe

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You Tell Us: What Are Social Media’s Limitations In Your Newsroom?

Performance Marketing

Much is made about how social media has changed newsrooms, and I’m one of those people who talks a lot about it. But for all of that talk, there comes [...]

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Social Media Roundup: Reaching New Audiences, Creating Social Content and More

Performance Marketing

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful. Included in this week’s round-up is [...]

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3 Reasons Your Editor Should Let You Write For Other Blogs

Performance Marketing

Allowing a reporter to write for another publication or media outlet generally ranks pretty high on an editor’s list of Things Reporters Aren’t Allowed To Do. While their reasoning is [...]

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Social Media Roundup: The Future of Social, Forum Strategy and More

Performance Marketing

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful. Included in this week’s round-up is [...]

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Does Your Newsroom Need a Facebook Ad Budget?

Performance Marketing

For news organizations that have taken the plunge into Facebook and have made Facebook a part of their daily communications, there is something else that they should consider. Like businesses, [...]

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Social Media Roundup: Advocacy, Corporate Social Strategists, and Social Media Campaigns

Performance Marketing

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful. Included in this week’s round-up is [...]

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Should Reporters Create Online Communities For Their Beats?

Performance Marketing

In the last few years social media has become about more than Facebook and Twitter. Other sites have been created that deal with a specific topic. Their membership numbers are [...]

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Social Media Roundup: The Connected Customer, Social Media Crisis Comms, Timeline for Power Users, and more

Performance Marketing

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful. Included in this week’s round-up is [...]

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What Are Basic Social Media Skills Journalists Need?

Performance Marketing

By now the consensus is that most journalists should “know how to use social media” in their day-to-day jobs. But what does that really mean? Here’s a short list of [...]

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Social Media Roundup: Social Media Insights, Successful Social Media Promotions and More

Performance Marketing

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful. Included in this week’s round-up is [...]